Sustainability values and practices

We don't just talk about sustainability – we live it

Sustainability values are at the heart of our business – they drive our giving back programme, who we work with and how we work. We are committed to making our community and environment a better place through our efforts and we support others to do the same - it’s contagious!

We have identified the business’ main environmental impacts and challenge ourselves to minimise these.  We buy local, choose sustainable products and ride our bikes – although not as much as we'd like!  You will regularly see our team ‘out and about’ on bikes zipping off to meetings and running errands.  Our giving back programme helps balance our environmental footprint.

Cheeky Rooster punches above its weight when it comes to giving back, gifting close to 10% of turnover ‘in kind’ to community and environmental projects.  It’s a real buzz to be part of so many outstanding community-led projects, Hospice EBOP Sunshine and a Plate food festival, the Whakatāne Kiwi Trust, Oxfam Trailwalker and Cycle Action Whakatāne.